We keep going through our weekly journey checking out great logos! We’re thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of Almosh82, and today we’re featuring logos with contour trend!
LogoLounge, probably the most notorious publishing about logo design, has listed Contours as one of 2015 trends, so here are some logos that I think are inside this trend.
Designers set on finding a hybrid between simple one-color iconic symbols and a more complex descriptive illustrative mark have landed on a solution. Replete with gradation and contours, highlights and shadow, yet limited detail to keep the marks just on this side of simplistic. Generally, the mark’s iconic outline serves up enough information to complete the messaging when presented at a smaller scale. A closer evaluation or larger presentation reveals subtle volume delineation that creates a tactile temptation for the consumer.”
This is just the amount of visual eye candy necessary to lift the logo from a page and create a point of optic differentiation. Some designers might view this technique as a bit to tricky for their liking but time will prove one group or the other right in the end. Although these solutions require halftone and gradation they still convey an economical one-color essence to the public eye. Let’s credit the design direction as moving the conversation forward with solutions that are to the point and not burdened with unnecessary detail.”
What’s your opinion? Do you know any more logos that should be here? Also, if you you’d like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers!